Photographed by Petya Shalamanova at The Geraghty.
Creating the magic
The vision for the holiday decorations in our stores is a collaborative effort of the highly creative, talented people on our Visual and Special Productions teams. The process begins a year out—looking at the trends and celebrations such as the 65th anniversary of Charles Schultz’s Peanuts, which will be highlighted in one of our display windows this year. For 2015, the 108th annual Great Tree will be decked out in gold—a primary trend this year for the holidays.
Trimming the great tree
It takes a small army of talented engineers, electricians, construction workers, and visual designers to complete the full look of the Great Tree, as well as the animated holiday windows. More than 3,000 ornaments and 6,000 LED lights adorn the tree. It takes three full days to construct the 45-foot tree, beginning from the top down. The tree “hangs’ in the Walnut Room rather than stands, in order to alleviate some of the weight on the Tiffany ceiling that is immediately below the Walnut Room (best views of the ceiling are from the cosmetics department).
Designing windows full of wonder
The talent behind the curtains is Roya Sullivan, award-winning designer and Macy’s National Director of Window Presentation. The 48th annual animated holiday window display on State Street is “Santa’s Journey to the Stars,” which combines the wonder of modern technology with stunning visual elements and a dose of nostalgia. Spectators will be able to watch the story unfold chapter-by-chapter in animated form with the assistance of high-definition video monitors set within each window.
More holiday magic in store
The magic of Macy’s Believe campaign returns for the eighth year to celebrate the season’s spirit of generosity and goodwill, all while benefiting the Make a Wish Foundation. “Believers” of all ages can bring their stamped letters to Santa to their local Macy’s store, or send a letter by visiting macys.com/believe.