Identify What to Sell
A good rule is if you haven’t worn or used it in a year, you won’t miss it and it could be making you money! Follow the trends - althleisure is in high demand as well as designer jeans and handbags. Anything “new with tags” will sell quickly, but don’t overlook your gently used items - what you think of as old is new to someone else.
Do Your Pricing Research
Look at similar items and what they have been purchased for, not the initial asking price. Practice pretty pricing: $89 or $99 is much more appealing than $90 or $100.
Take Great Photos
And lots of them! Buyers can’t touch the item, so they rely on you to show every angle – especially special features or imperfections so they know what they’re buying. Shoot images on a clean background free of other items that could be distracting.
Write Detailed Descriptions
List measurements since sizes tend to vary. Anticipate and include all the basic questions so buyers don’t have to ask you, they will really appreciate that. In your description, use designer or brand names in the title to optimize searches.
Know When to Post
Consider the seasonality of your items to command the best price. Sell when similar items are in stores. Sell jeans, sweaters and outwear in the fall, swimsuits in the spring. List holiday décor 4-6 weeks ahead of the holiday. A good day to post is Monday since people often spend time doing retail therapy at work.
Follow these tips and you will be raking it in on eBay so you have more money to spend on the important things – like this season’s “it” bag, or just maybe - to put into your savings!
Linda Lightman is the founder and CEO of Linda’s Stuff, eBay’s top consignment seller of luxury clothing and accessories in the world. This busy wife, mom, and entrepreneur added TV show host to her resume in 2016 with the launch of her ABC digital original series “I Can Find $3000 In Your Home.” What started as a way to sell her son’s video games in 2001 when eBay was still in its infancy, has evolved into a $25 million a year business with a 92,000 square foot headquarters and warehouse outside Philadelphia.