2016 was a big year for social media—from Facebook reactions going global (insert LOVE button here), to Instagram stories and beyond, it is without question that social developers are working on powerful tools faster than we can even keep up with. What we do know is that for many of us, social media has become an essential part of our everyday lives and we try to keep up with it as much as possible to stay relevant with both our personal and professional branding.
So, what can we expect in 2017? While it is difficult to know exactly what to expect, here is a rundown of what you should prepare for.
If you haven’t already, you need to begin sharing immersive stories.
Users demand experience and social tools are revolutionizing the way consumers view experience. This is a trend that has been evolving, but will only continue to boom into 2017. 2016 has shown that it is no longer enough to share a post through photo, graphics and copy. In 2017, prepare to participate with video and real-time stories. The best way to begin is through Facebook LIVE, Facebook 360, Instagram Stories, and Spectacles by Snap (formerly known as Snapchat).
Activate your non-profit supporters through Facebook.
If donations are an essential part of your non-profit, you can now take fundraising to a new level by enabling people to hold online fundraisers on Facebook for your organization.
Connect with people who are already interested in you via Facebook Leads.
This one has been around for a little over a year now, but if you haven’t used it yet, 2017 is the time to do so. Big brands have been dominating this impressive Facebook advertising tool since late 2015 because it works. In just two simple clicks, potential customers provide you their information so that you can contact them offline and convert them into real, paying customers.