This Black Wednesday, there's a better way to celebrate the kick-off to the Thanksgiving holiday that has nothing to do with a crowded bar—and is a heck of a lot more rewarding than a raging hangover on Turkey Day. Enter WOWDay, the first-ever Wednesday dedicated to women-owned businesses. Before we explain this momentous occasion—spearheaded by liftUPlift, a new worldwide online marketplace for female entrepreneurs—let's take a look at a few fast facts:
- Women entrepreneurs are under-represented and vastly underfunded.
- In 2014, female-founded start-ups received just 2.7 percent of venture capital.
- The funding gap between male- and female-founded start-ups grows by approximately $50 billion per year.
- Women’s business loan approval rates are 15-20 percent lower than men’s in the U.S.
With these tidbits in mind, WOWDay makes it easier for you and all the ladies in your life to use your spending power to fuel female entrepreneurship worldwide. All you need to do in order to join the movement is to shop on liftUPlift.com, a marketplace populated exclusively by women-owned businesses, and use #WOWDay to find and share gifts from women makers on Facebook, Twitter, and Instagram. For those with a shop on liftUPlift, use #WOWDay to post deals and links to your best gift items, then share another woman's #WOWDay deal each time she adds one of her own.
Visit liftUPlift.com/WOWDay to meet some of the women makers participating in WOWDay and browse liftUPlift's Women-Owned Holiday Gift Guide—and don't forget to join the Facebook event page to become privy to special deals!