Name just about any well-known restaurant in Chicago and there is a good chance that they are on Isabelli Media Relations’ client list. Starting IMR after working in public relations with other organizations, Isabelli and her husband were initially planning to open a restaurant of their own. It was when Isabelli’s freelance PR gig grew to include seven clients that she and her husband, who had a background in restaurant management, made the choice to launch their own firm representing hospitality clients. This spring IMR celebrates its fifth anniversary.
Isabelli and her team work overtime to help their clients’ messages stand out in such a crowded dining landscape. Isabelli explains, “At IMR, it starts with understanding that every client has its own story to tell—cookie cutter campaigns will lead nowhere fast. It is a tremendous responsibility to be entrusted with sharing someone else’s story, and we don’t take it lightly.” Isabelli takes pride in her city as a culinary destination and applauds the chefs who are seeking out new areas of the city to open their restaurants. She counts her first boss, Adrienne Weiss, as an inspiration and a constant voice guiding her own journey as a fellow entrepreneur.