Herbert’s background in food reaches back to a job bagging groceries at Jewel at age 16. She parlayed her interest in the food space into several C-level positions that included a stint as chief human resources officer of Albertsons. When Albertsons was sold, Herbert wanted to give back and focused her efforts on helping women food entrepreneurs get their enterprises up and running. Herbert observed that women did not always have access to the capital they needed in a male-dominated industry. She decided to make investments in female-led companies in the food arena. One company that Herbert backed early on was Happy Baby, an organic baby food line that has since grown into Happy Family, an entire collection of organic food for babies, tots, and kids, plus prenatal supplements and fruit and veggie blends for moms-to-be. Herbert is also on the Board of Directors of Hooray Puree and an advisor to Now We’re Cookin’.
So what does Herbert look for when considering brands to invest in? She says, “I try to look at the product. Is it disruptive in the space? Is the person bringing the idea good at executing? Will they be able to get the product to end-stage?” Herbert wants to support businesses that “impact communities and work toward a greater good.”