Linnea McHugh is a lover and a dreamer with a fierce appetite for life. She is a mother of two and the owner of LeJeune Marketing Group in Chicago. Aside from her children, her passions in life include yoga, activism and fighting for what is right, even if what is right might just be good food and a great bottle of wine, in the moment.
What is the most important thing to do when marketing a product or service?
I am asked this question quite often, and my standard answer is typically, “everything”.
Like anything in life, having a plan is important. But following a plan is even more important. This is really the challenge after all, as other “priorities” inevitably creep in and decimate any well thought out plan, anywhere.
Marketing your product or service is just that. It is creating a strategic plan to shout your product or service from the rooftops in a way that the rest of the world wants to receive it. The cornerstones to any marketing plan are branding, website creation and search engine optimization, social media, CRM campaigns, advertising and public relations. Without a doubt, social media has become one of the most inexpensive, reliable and quantifiable ways of getting the word out without being too intrusive, as many email campaigns often can be. So much so, that even our current administration is utilizing this method, for good or bad.
If you had to choose, what are your three rules for social media success?
Strategic and all-encompassing marketing is essential to a conclusive and successful plan, but as a layperson with a small business, social media can most certainly help you grow your brand quickly. Here are my three rules for social media success:
Relevant Content: How can we combine this product or service with content that people are currently interested in? What topics are trending today? Coupling your message with relevant content will pack a wallop of a punch, and you can follow up to see how well it does through analytics.
Make it timely: Never has it been more important to stay current with what is trending. Somehow aligning your business and its goals with Martin Luther King is only going to work well when most people are thinking of the late great Dr. King. Seems logical, right?
Make it appealing: Every single social media platform has gone visual. Video and pictures are far more interesting to look at than words. Visuals create emotion with far less effort than words, and emotions are key to snagging a new client. Your product or service has to align with who they are or what they believe and visuals convey that in ways that words simply cannot. It’s a snap decision. Make it count.