We never get tired of hearing an entrepreneurial success story here at FW: Chicago. Our goal is to tell the stories of women who live, work, and play in the Windy City, so perpetual inspiration is a part of our M.O. Case in point, when we crossed paths with the "She Did It Her Way" Podcast and founders Amanda Boleyn, Molly Rose Daly, and Tess Wicks, we just knew we had to share their interviews with the hope that you get inspired to turn your hobby/talent/mad skill-set into the ultimate dream job. As the team puts it, it's "the raw advice you need to know."
This week, we're featuring the team's podcast with Carolyn Pelissero and Sam Saifer, founders of Boldface Co., a boutique marketing firm. Highlights from the podcast are below, but you can listen to it in its entirety here. Be sure to sign up for the "She Did It Her Way" Podcast on iTunes so you can hear all of the audible "inspo" on the regular.
It was just two short years ago when Carolyn Pelissero and Sam Saifer joined forces to combine PR, media relations, and events for Boldface. Pelissero started the company after being approached several times for her help in PR and marketing for new businesses. Saifer came into the mix to add a social and events element to the company. “When it was just me, it was hard to not have anyone to ask for insight. Not only is it nice to share the work and ideas, but to have that support system built in—it makes things a lot easier to have a partner,” said Pelissero. While the dynamic duo may bring a different set of skills to the table, they are like-minded in how they take care of their clients and grow their business. Ahead, a few of the rules they live by.
On their work: If you are not incorporating a strategic partnership, then you’re really missing out on a huge part of what PR has become—you just have to evolve with it.
On becoming an influencer: Put yourself out there and go to as many events as you can and network as much as possible. You need to look credible too, so don’t forget to dress professionally and spell check!
On taking a risk: Know that business is cyclical—there are ups and downs, and you might lose a client. Be patient and know that another opportunity will come around. Enjoy the risk because it all does work out.
On being unique: It’s really important to find a creative spin on your ideas so that you really stand out. Be true to yourself and don’t try to mimic what other people are doing.
On books you should be reading: