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1. Just because YOU think you can do the job, does not mean they think you are QUALIFIED for the job.
Search firms are paid a significant fee to evaluate candidates that the client company cannot find on their own. They are charged with having to determine if that candidate will exceed expectations for that client in the given job. The client company gave the search firm a series of parameters to meet and has to ensure you have the proper years of experience, company caliber exposure, demonstrated track record of results, culture fit potential, professional training and educational credentials requested before sending you to their client.
2. You paid a firm to send your resume to 1,000 recruiters…and it shows.
If you are doing a mass direct email, you cannot expect personalized response results. A very successful direct email campaign has a response rate of 1-2%. If you have a properly targeted, well-written direct campaign to 1,000 contacts, you will get 10-20 quality calls. If you have a well-written campaign sent to a random sampling of recruiters, you may get 5-15 calls from recruiters who may not place what you do. And if it is a non-targeted, poorly written campaign, no one will call.
3. Search firms don’t place what you do.
You are a Medical Director of a Big Pharma Firm and the recruiter places digital media experts within advertising agencies. You live in Wyoming and the recruiter works with companies in Illinois and Texas—no matter how great you are, you are not getting the call. Know your audience before you send your resume.
4. The search firm has no idea what you do.
Your resume is filled with so much corporate-speak and fluff on the first page that they have no idea what you do. Saying ‘Leader in the industry” does not help anyone understand what you do. What kind of leader? What level of leader? What industry? If the recruiter has to work at figuring out what you do, you are not getting the call.
5. Your background is not worth a company paying a 25% fee.
Accepting this fact about your background does not mean you are doomed to be jobless. It means you will probably not find one through a search firm.
Lisa Rangel is an Executive Resume Writer at ChameleonResumes.com. She has been featured in Inc., BBC, Investor’s Business Daily, Forbes.com and more. Download her free resume writing manual at resumecheatsheet.