Quality Over Quantity: Who is Your Audience?

Followers are a wonderful thing, but how do you get the right followers? Both small and large businesses have become overwhelmed with the industry norm by measuring their campaign's health and success purely through followers. It is true that setting goals for followers is a good thing; however, it strays far away from the targeted audience theory. Acquiring as many followers and connections as one can get, particularly on Facebook, Instagram and LinkedIn, creates drastic pressures and can feel like a never ending race to the top, especially if you are new to a platform and are starting with a small audience. Don’t let all of the “following” hype get you down. Instead, let’s talk about quality.