Holidays 2015 — The Traditionalist, Andrea Schwartz

Andrea Schwartz oversees everything from Macy’s Cause Marketing campaigns to celebrity appearances, but the most anticipated event she and her team are responsible for is the lighting of the iconic Great Tree in the historic Walnut Room, which goes hand-in-hand with the decorated windows that draw locals and tourists alike. Schwartz has seen this annual tradition reinvent itself several times—but it hasn’t lost an ounce of holiday spirit. Here, Schwartz tells us what it takes to make the magic happen.